AUDIENCE TARGETING ECOSYSTEM

Service

Audience Targeting Ecosystem

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Details

A recommendation of who you should be targeting in media and how to reach them

Ouput Format

PowerPoint Presentation (10 – 15 Slides)

What's Included

1. An understanding of how we identify and build target audiences across your brand/portfolio of products.

2. An audience targeting framework with relevant category and behavioural audiences for each product. Importantly, these audiences will be based on actions, and behaviours, not attitudes so they are more accurate and addressable in media.

3. An analysis of relevant target audiences groups, including an understanding of their demograhic and geographic breakdown, their interests, attitudes, activities and media consumption.