PHD
On Demand
WHO IS PHD?
PHD is a global communications agency, specialising in media planning and buying. PHD is part of Omnicom Media Group and is an agency built on a culture of smart strategic thinking and creative innovation.
WHAT IS PHD ON DEMAND?
PHD On Demand is our project-based offering that allows businesses of all shapes and sizes to have easy and on demand access to a suite of advertising, media and digital services designed to drive business growth.
WHY HAVE WE CREATED PHD ON DEMAND?
Often smaller businesses are deterred from working with larger media agencies: Retainer fees, commission structures and long-term contracts mean that current agency models are geared towards larger businesses and advertisers. We wanted to create an offering that allowed businesses of all sizes to tap into the knowledge and expertise of an agency, without the long-term contracts.
PHD On Demand Services
BUSINESS CONSULTATION
Access to a communications specialist to consult and advise on your business challenge
MEDIA AUDIT
Identify opportunities to make the media you buy more effective
MEDIA PLANNING & BUYING
Plan & buy the right media to achieve your business objectives
AUDIENCE ANALYSIS
Provide insight to your current audience or help you identify new audiences
SOCIAL & INFLUENCER STRATEGY
Help you to develop and achieve best practice across social channels
TRAINING SESSIONS
We can train your team on all areas of media and marketing through our tailored programs
CHALLENGER WORKSHOP
Workshop to identify your challenger archetype and develop ideas to drive growth
COMPETITIVE ANALYSIS
Help you to understand your key competitors’ media and communications strategies